Users will soon have a new feature that enables them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the service announced that it currently hosts in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a full-scale launch. This shift coincides with a surge in AI content, spurred by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising video streams on a competing service only show content made by AI. A large amount of this content is classified as “AI slop”, a label for inferior, bulk-generated content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, including digital art to educational videos, and we want to give people the power to see more or less of that, according to their own choices,” said a company executive.
Scale of AI Content
The platform announced that there are now over a billion videos on its network identified as AI-generated. Collectively, in excess of 100 m videos are uploaded to the service every day, making AI-generated material a limited part of its total content library.
User Control Features
Members will be able to decrease or raise the volume of artificial media they view by opening the “manage topic” feature in the app and choosing “AI-generated content”. Additional categories that currently be modified under the filter include politics, fashion, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules require creators to tag lifelike AI-generated content, and it bans dangerous deepfakes of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its terms of service.
Additionally, the platform will from now on apply an AI-generated tag to content made using its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This measure is aimed to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
TikTok is also establishing a $2 million AI literacy fund for professionals and groups to produce informative material about ethical AI use. This program will benefit educational bodies specializing in teaching coding and technology.
Platform Protection
The video-sharing app has supported its safety measures, during discussion over intentions to cut jobs for numerous safety staff in the UK. TikTok is expected to cut 439 jobs in its trust and safety team in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead clarified that human moderation would still have a role, but AI can shield workers by eliminating the most graphic content ahead of it gets reviewed by humans. The platform stated a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to reliance on its machine learning processes.
It is vital to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is really helping us work at speed.”
